Author Archives: admin

Organizations looking to create marketing materials for their international offices can clearly see a direct correlation between graphic design and the impact of the translated text. The human eye enjoys reading content that is presented in an attractive format. If the text is cramped and untidy, the reader may simply skip the content, whereas if the material is well-arranged and inviting, the reader will be more inclined to read it and even enjoy the content.

Lichi Translations’ account managers have compiled a list of guidelines regarding the interplay of graphics and text. It’s well worth reading before beginning your project:

Design and translated text:
1. Marketing, legal and technical materials (presentations, contracts, manuals, brochures, websites, business cards, etc.). Preparing any type of documentation requires graphic layout that matches the type of document. A contract includes a lot of text on the page, while a brochure contains much less text and more images and color.
2. No matter what document you have, it must be positioned correctly after the translation job is finished.
3. Layout must take into consideration
  a. font type, size and color,
  b. numbering and bullets, and paragraph spacing
  c. images or photos
  d. branding details, such as logo and corporate colors
  e. empty spaces between text and graphics, so the material can ‘breath’
  f. different layout for different types of documents.
4. Products and packaging – The length of the translation may also be a key consideration when it comes to the product design. The product description may need more space, the style and colors may need adjustment in order to be more eye-catching, and the target country’s regulations may require a change in shipping sizes.
5. Dress codes (interpreters) – Although this is not really graphic design, it is related to appearance. It is extremely important for translators and interpreters to dress appropriately for the job at hand. This is especially important during court appearances, training sessions with foreigners and business meetings.

The importance of ‘look & feel’ adjustments during translation jobs
A) Cultural differences – Some countries and cultures may find certain graphic design offensive to their religion, politics, or even cultural standards. Others design details may be particularly appropriate: the color red, for example, for a Chinese target audience.
B) Text length – Given the fact that some languages may be lengthier, it’s important to add or omit graphics in order to adjust to the brochure space.
C) Sales impact – Translating word for word is not as effective as conveying the messages. The same goes for choosing the right images to go with the translated text.

In addition to all types of translations, Lichi Translations can also provide graphic design services. Ask us today about assistance with your next job!

For the past couple of decades, countries have opened their borders increasingly to foreigners, and in doing so, have strengthened business and travel relations. This trend has opened doors to a completely new public, including many potential new customers!

These open borders may be either virtual or physical. For example, Europeans may be buying products online through Amazon or eBay, or Chinese tourists travelling to Australia to shop in the malls and enjoy a vacation. Given these sales opportunities, new business prospects are now considerable, but many opportunities may be lost due to language barriers.

Is your business losing out financial opportunities due to communication gaps?

Definitely! Here’s how…

Tourists walking in malls, traveling on public transport or eating at restaurants can also read advertisements. However, if these ads are not in their language or don’t address them as potential customers, they are likely to be ignored. For example, if banks don’t translate and adapt their brochures, potential customers may not invest their money. If a restaurant menu isn’t translated or the food isn’t adapted to cultural needs (e.g., vegetarian for Indians or less spicy for Europeans), they’ll order less or maybe not even take a look inside.

The Toister Ranch – a good example of how to adapt to tourists

This is a family-owned boutique business, established in 1890, that produces exclusive Israeli olive oil. “The number of Chinese tourists visiting Israel is growing all the time. During their visit they hope to get a sense of the land, culture, and food. We understood that and decided to adapt our materials in Hebrew and English to Chinese in order to make them feel at home, just like we welcome our local visitors. Speaking in their language and providing them Chinese materials is sure to make them feel more comfortable. Lichi Translation helped us do that, thanks to their professional translation services.”

What steps can your business take to avoid losing out on business due to language barriers?

1. Change the sales pitch – present the product/service’s advantages in a manner adapted to your potential customers. Don’t sell products/services that these customers don’t need (e.g., a watermelon cutter to tourists who don’t eat watermelons); find out what they do need and what you can sell them.
2. Personal assistance – it’s always advisable to have a live person to service potential customers. So, make sure you have dedicated multilingual personnel on board, ready to understand and accommodate the traveler’s needs.
3. Train your staff – send your staff to regular training sessions on the culture and language of your potential market.
4. Adapt marketing material – translate your advertisements, adapt your website, and create brochures suited to the relevant languages.
5. Provide easy payment options – minimize payment difficulties and ease money transfer. You may have to be willing to accept payment in foreign currencies or partner with other banking services.

If you are in the tourist industry and would like to attract more tourists to your site, contact us today and we will assist you with your website, marketing collateral, brochures, and translate your advertising material.

Lichi Translation has wide experience with international organizations. We provide interpretation services, written translations, video subtitles, etc. Contact us today for help in overcoming the language barrier.

Read more for a customer testimonial from the tourist industry.

The world has evolved to become a large global arena, bringing together different cultures, traditions and languages. So, how do companies correctly communicate messages in such a diverse arena?
The answer lays in translations and its types of.

What are the different types of translations used to bridge the communication and cultural gaps?

1. Written Translations
This category can be further divided into sub-requirements.
However, the general meaning is taking any written documentation (legal, medical, technical, patents, websites, books …etc.) in any language and translating it to the required message. Attention to detail, knowledge of cultural differences, and field expertise is vital in the process in order to get the ultimate results.

The length and layout of the translated documents are often not the same, as some languages require more text and description in order to communicate the message across.

2. Interpretations
There are two types of interpretations – Simultaneous and consecutive. In general, they both require a live person, with field expertise and specialized skills, to pass on spoken messages. The service is normally used for meetings, business delegations, international events, training employees from different countries, and so on. The two types of interpretations have distinct differences and must be adapted to the translation goal and need.

3. Localization
To localize any material from one language to another means to adapt it to the target country and language. It gives special attention to the cultural difference through different phrasing and design. It is not a literal translation of each word to the target language, but rather it’s a written interpretation of the messages it wishes to put across.
Many international corporations use this service for presentations, brochures and websites in order to improve sales target in a specific country.

4. Transcripts & Subtitles
Video clips have become a very big market, as the online world moves forward. In fact, people now prefer to watch a short movie rather than read texts and texts of messages. It is therefore a simple solution to insert subtitles and transcripts of videos created, given YouTube’s easy platform.
Rather than creating a brand new video clip, which can take up many resources, companies prefer to use transcripts and subtitles.

Contact Lichi Translations for your next translation project!